<aside> <img src="/icons/apple_gray.svg" alt="/icons/apple_gray.svg" width="40px" /> Please revisit this page regularly for an up-to-date elevator pitch you can use in your communications about Sonder. This is not intended to be recited word-for-word, but here to give you an idea of the aspects we feel are worth highlighting when meeting new people.

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Sonder is a collective of designers and researchers passionate about creating social change. Founded in 2017, we use different disciplines -- ethnography, anthropology, behavioural science, and design -- to investigate human experiences and develop insights that address the “why” behind behaviour in order to rethink challenges and solve them.

The reason we’re a collective rather than a more traditional organisation is that we believe the old ways of working are just not working. After many years in traditional consultancies, we saw an opportunity to reimagine the way we work by creating an alternative, non-profit, distributed network of specialists.

We don’t strive to make a profit, we keep operational costs to a minimum so we can invest in high-quality work and focus on our impact.

Our work happens through projects. We mould ourselves to the needs of communities and partners by developing tailored processes for each project.