Updated: March 12th, 2024; Owner/contact: @Susanna Laanikari, Role: Community Facilitator

<aside> <img src="/icons/apple_gray.svg" alt="/icons/apple_gray.svg" width="40px" /> We’re proud of the work we do as a collective, and encourage our members and collaborators to talk about their experiences, professional discoveries, and work carried out as part of Sonder.

</aside>

To help everyone confidently talk about their involvement in the Sonder Collective, we’ve put together a few dos and don’ts - not to curb anyone’s enthusiasm, but to help us build our brand and reputation in a transparent and consistent way. We also expect everyone to be mindful of their own positionalities, and to talk about others in a respectful and considerate manner.

The following links provide support when communicating about Sonder.

Elevator Pitch

External communication guidelines

Our brand

Dos

You can use your own social media channels, for example LinkedIn, to discuss projects and work carried out as part of Sonder Collective. Please use the same discretion as you would in any other professional context when it comes to confidentiality and for example, mentioning or using photographs of other people.

• When referring to Sonder, feel free to use your own words, or you can rely on the short description we use in our communications. “Sonder is a collective of designers and researchers passionate about creating social change.”
• When referring to your own role, please try to be precise, and give others credit where credit is due.
• If you use hashtags, it’s more accurate to use #sondercollective or #sonderdesign than just #sonder.
• When it comes to endorsements, kindly connect with Sonder members to agree on the wording - we want to ensure everyone can benefit from the recognition they deserve for their great work in a consistent and fair manner.

Don’ts

• Share any confidential information.
• Share photographs of other people without their permission. See Sonder’s on how to approach photography.
• Use Sonder brand or assets in contexts not related to the Sonder Collective - this applies to our own professional websites and communications, where we are expected to be clear and precise about the work we’ve done and not done as part of the Collective.
• Exaggerate the impact of our work - we strive for positive social change but are also conscious of the realities that surround us. To maintain credibility, we need to avoid bragging.